HOW TO CREATE AN AD THAT SELLS
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Most buyers search JETC.com for specific products or services. We have developed the tips and hints below based on our analysis to help you generate results:
Enter your caption describing only one product or service. Include distinctive keywords to help visitors find your ads.
Good caption: "Antique Handcrafted Glassware - Fostoria Bowl" - very specific and search friendly
Not so good caption 1: "Various antique glassware, furniture, and jewelry" - not very specific
Not so good caption 2: "Beautiful, excellent quality, buy now!" - poor description
Not so good caption 3: "Glassware" - too general
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In the Description section, include features and specifications of only one product or service:
Good descriptionm (very specific and keyword targeted): "6 inch vintage Fostoria milk glass designed by Elizabeth Shepherd. Made in 1929. Free shipping."
Not so good description (too general with no targeted keywords): "We have all kinds of antique glassware, furniture, and jewelry for sale. We also have alcoholic beverages to sell."
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An excellent ad contains the following:
- A Caption (header) describing only one specific product or service
- The Description section contains features and specifications of only one product or service
- The Description section has at least 250 words of text.
- A product image or a logo is included in the ad.
- Product-related (or service related) keywords are included in the ad.
See Actual Examples of Effective Ads
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